The Psychology of supermarkets

We talked about supermarkets and about the way the products, stands and aisles are arranged in order to get more sales without the customer noticing it. That is called 'the psychology of supermarkets'. Not only the supermarkets but also the companies which have their products on sale there spend millions on studying the customer's habits. Everything counts, from the place of the product on the stands, to the colour of their packages to the smell of the aisle or even the music that is playing on, ...

I just found this post on a blog which, I think, is worth reading, so go ahead!!!!

From a consumers point of view, a supermarket is quite simple; Put what you want into your trolley and go through the check-out. Behind the scenes though, psychology is used a lot to define what products and brands you buy in supermarkets. Stands are designed to catch your eye and the store layout is structured to maximise profit.

Through my investigations, I have found the following tactics can be used supermarkets and similar stores.

Eye level marketing

Generally speaking, the most expensive items with high profit margins are placed on shelves that are at shoppers' eye level. This is because you are more likely to see them than the less profitable brands at the very top or near your feet..

Aisle order

Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the 'Boomerang Effect'.

Go on reading .....

Watch these videos, they talk about the phychology of supermarkets

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