The Psychology of supermarkets

We talked about supermarkets and about the way the products, stands and aisles are arranged in order to get more sales without the customer noticing it. That is called 'the psychology of supermarkets'. Not only the supermarkets but also the companies which have their products on sale there spend millions on studying the customer's habits. Everything counts, from the place of the product on the stands, to the colour of their packages to the smell of the aisle or even the music that is playing on, ...

I just found this post on a blog which, I think, is worth reading, so go ahead!!!!

From a consumers point of view, a supermarket is quite simple; Put what you want into your trolley and go through the check-out. Behind the scenes though, psychology is used a lot to define what products and brands you buy in supermarkets. Stands are designed to catch your eye and the store layout is structured to maximise profit.

Through my investigations, I have found the following tactics can be used supermarkets and similar stores.

Eye level marketing

Generally speaking, the most expensive items with high profit margins are placed on shelves that are at shoppers' eye level. This is because you are more likely to see them than the less profitable brands at the very top or near your feet..

Aisle order

Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the 'Boomerang Effect'.

Go on reading .....

Watch these videos, they talk about the phychology of supermarkets

SPECIALS, PRICING, LABELLING AND PACKAGING



LAYOUT

CNN Student News

Listening is very important, listening comes before Speaking. You must be able to hear something before you can say it.

CNN Student News is a ten-minute, commercial-free, daily news program produced by the journalists and educators at CNN. This award-winning show and its companion Web site are available free of charge throughout the school year and it includes daily transcripts for each show. You can also turn captions on while you watch the video.

Functional language for speaking

If you need some help with your speaking go to 'our filing cabinet' and download the document there. It is under 'SPEAKING' and it contains useful language you can use. I hope it comes in handy!!!

English we say without thinking

Not all English phrases are created equal! Some get used a lot by native speakers, though they don't even think about it.

Find out what phrases Alisha and Michael say without thinking and give your English a native flair!