Showing posts with label Vocabulary. Show all posts
Showing posts with label Vocabulary. Show all posts

12 Apr 2016

Itchy feet

 VOCABULARY

Go to these links and do the exercises to reinforce your vocabulary about travelling and tourism.


related to means of transport

travel related vocabulary

travelling, planning a trip

tourism related vocabulary

more tourism related vocabulary

travel related terms and expressions

And if you go to 'Our filing cabinet' you can download a document with travel related vocabulary

LISTENING

These are two videos from National Geographic. Go to Listening to do the exercises. Enjoy!

Destination: Ireland




Newgrange

 

21 Mar 2016

The Psychology of supermarkets

We talked about supermarkets and about the way the products, stands and aisles are arranged in order to get more sales without the customer noticing it. That is called 'the psychology of supermarkets'. Not only the supermarkets but also the companies which have their products on sale there spend millions on studying the customer's habits. Everything counts, from the place of the product on the stands, to the colour of their packages to the smell of the aisle or even the music that is playing on, ...

I just found this post on a blog which, I think, is worth reading, so go ahead!!!!

From a consumers point of view, a supermarket is quite simple; Put what you want into your trolley and go through the check-out. Behind the scenes though, psychology is used a lot to define what products and brands you buy in supermarkets. Stands are designed to catch your eye and the store layout is structured to maximise profit.
Through my investigations, I have found the following tactics can be used supermarkets and similar stores.
Eye level marketing
Generally speaking, the most expensive items with high profit margins are placed on shelves that are at shoppers' eye level. This is because you are more likely to see them than the less profitable brands at the very top or near your feet..
Aisle order
Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the 'Boomerang Effect'.
Go on reading .....

Watch these videos, they talk about the phychology of supermarkets

SPECIALS, PRICING, LABELLING AND PACKAGING



LAYOUT



10 Mar 2016

Describing personality

Given the individual natures of human beings, it's no wonder the English language includes so many personality adjectives. You might not notice it, but people use adjectives to describe each other more than they describe anything else. Personality, the most important thing about a person, has some incredibly fun words to describe it.

Here are some of the most entertainingly interesting personality adjectives to help you better describe the people you know.

PERSONALITY ADJECTIVES TO DESCRIBE YOUR FRIENDS

It's great to expand your vocabulary to more accurately or more creatively describe the people you love most Convivial:

Everyone knows someone who is so full of life that he fills others with zest. Convivial means "with life," so it makes sense that friendly people are called convivial. They make you happy to be alive.

Example: Al's Halloween parties are always the best because his convivial personality puts everyone in a festive spirit.

Amicable: Friendly or apparently good-willed people are called amicable. All of your friends could be described by this personality adjective, or at least they should.

Example: Sam is always smiling and complimenting folks, what an amicable fellow!

Similarly, amiable, literally meaning loveable, is a wonderful way to describe a friend or nice person.

Example: Mary, the amiable lady that she is, always pets stray cats and says hello to everyone she sees in town.

Someone like Mary can also be described as gregarious. A gregarious person enjoys speaking with people and finds herself energized around large groups of people.

Example: I wish I were as gregarious as Mary is; she ends up talking with everyone at the party.

To describe your friend's gentle side, you can call him affable. It means your friend is kind.

Example: Even when Joe's in a rush to work, he stays affable, never raising his temper or his voice at the Amtrak personnel.

DESCRIBING ENEMIES

Sometimes describing your enemies with intelligence and wit is difficult. The times that negative feelings demand description aren't usually conducive to accurate use of vocabulary. Keep these few personality adjectives in mind the next time you have to appear calm and collected when dealing with a difficult person. You might get the upper linguistic hand.

Scrooge in Dickens's A Christmas Carol pinches every penny. That component of his personality, more than any other, has demonized for generations of readers. People like Scrooge are called parsimonious. Parsimonious people are stingy of every petty thing, they horde and refuse to share despite being the position to do so.

Example: John just bought a Bentley but refused to loan me a dollar, parsimonious jerk!

Nonchalant: Someone who is nonchalant is unconcerned or too cool to care. Describing someone as nonchalant is saying that he lacks all the warmth and enthusiasm normally attributed to a member of the human race.

Example: John doesn't know how many homes he has; no wonder he's nonchalant about poverty.

Obtuse: Obtuse people are those who are dull, negligent, or just bored with life. They bore you because they themselves are so bored. They are annoyingly slow to understand even the simplest of ideas.

Example: Chad writes poetry that puts you to sleep; his obtuse view of life tires even the most ardent lovers of verse.

Abecedarian: It might not always be grounds for enemy making, but calling someone abecedarian is certainly useful. Someone who is abecedarian is elementary, a beginner. Temporarily, everyone can be described as abecedarian, e.g., in a new job, but not perpetually. Literally, it means someone who is learning his or her A, B, C's.

Example: Sarah is unfit to lead; though charming, she's inexperienced and abecedarian.

Truculent: A truculent person is a worthy adversary because he is fierce, ferocious, and cruel. You could just say cruel, but that would be obtuse and betray a lack of good words. The only thing worse than truculence is a lack of good words, well that and being pusillanimous.

Example: Truculent old Richard actually cussed at a colleague in front of a hundred other coworkers.

Pusillanimous: Someone who is pusillanimous lacks courage. It's much stronger than timid because it means weak spirit or mind. Latin suggests here that the weaker the mind, the more fearful a person is.

Example: In a pusillanimous move, George pardoned a criminal for fear of what he might say if left in prison.

If someone is parsimonious, truculent, and pusillanimous, one might call that person Machiavellian. Machiavelli was a Florentine renaissance writer who penned The Prince, a book that detailed the most underhanded, scheming way to rule a country. The book outlined the worst characteristics of humanity and suggested that behaving in such a way was the only effective form of leadership. Almost 500 years later, much controversy still surrounds this work. However, the English language has adopted Niccólo Machiavelli's name as the word describing all that is deplorable in a personality.

Example: Carl lies, slanders, cheats, and steals; his "playbook" might be the most Machiavellian thing the world has ever known.

As you can see, it's a lot of fun talking about people with new words. The joy of language is that it allows human beings to describe their environs creatively. The ammunition a large vocabulary affords the speaker is the ability to describe his surroundings more accurately and pointedly, which fuels creativity, too.

14 Jan 2016

Phrasal verb 'Take' explained

With this video Adam will take you under his wing through the phrasal verb 'take'. If you have problems understanding what he says you can watch the video on Youtube where you will find the transcript on the options below the video.


After watching the video you can test your knowledge by taking this test.

You can also try this exercise

And this is another exercise for you to practise. 

23 Nov 2015

The best jobs in the world

Are you looking for a new job? Would you like to make a change in your life by working in something different? In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World, to be a "Caretaker of the Islands" to "house-sit" the islands of the Great Barrier Reef for half a year, based on Hamilton Island.

Job benefits included a large salary, free lodging in a multimillion-dollar villa, and transportation there and around the islands. The application process required a web video to be submitted, available publicly for consideration for the position. The job duties listed were primarily publicity-related with web videos, blogging, and photo diaries. The submission web site crashed two days following the launch of the campaign, from excessive visits and application video uploading

The winner was Ben Southall, from the United Kingdom. In the last week of his paradise job, he was stung by an Irukandji jellyfish. Although lethal cases are known, he made a full recovery. And here he is on this video. Have a look at the jobs he talks about, which one do you find more appealing? Which one would you apply for?

Note: The video has the option to activate subtitles in case you need them.


18 Nov 2015

Infinitive vs Gerund

Would you like to practise using the gerund and the infinitive? Why don't you try this exercise? There are 100 questions but they are shuffled and only 15 are shown at a time. Each time the page reloads you will get new questions so come more than once!!!

17 Nov 2015

Gerund or infinitive?

If you need some practice about when to use an infinitive or when to use a gerund, why don't you try these exercises?


- Many interactive tests - different levels

- Choose the right form

- Exercise on gerunds and infinitives

- Write the correct form

And if you still need some more practice, go to 'Our filing cabinet' to get some exercises with their key.


 

26 Oct 2015

Let's talk about fashion

Watch this video with vocabulary about fashion, not only you will improve your vocabulary but also your listening skills.


22 Oct 2015

Phrasal verb GET



Are you having problems with Phrasal verb GET? Why don't you try these exercises? There are many ways to learn vocabulary but the most effective one is to use it. Come on... Go ahead! 




- A page with many exercises for you to practise. 

- Go to 'Our filing cabinet' for some more exercises.