Remember that an article is usually written for a language magazine or newsletter, and the reader is assumed to have similar interests to the writer. The main purpose is to inform, interest and engage the reader, so there should be some opinion or comment. It may include amusing stories, reported speech and descriptions. It can be formal or informal, depending on the target audience.
If you need some help, go to 'Writing' where you will find PDF documents with general especification and some models to give you ideas.
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